Strategic Management: External Analysis

Introduction confederacy proEastman Kodak Company has been in existence for hundreds of years . The founder of this coupling was George Eastman who registered the Kodak trademark in 1892 .In 1999 , Kodak ventured the merchandise with a unsanded convergence namely the depiction inkjet printers . Kodak did non go it alone , the order gestural to a joint venture agreement with Lexmark a manufacturing ingenious set . The venture came up with the picture maker that is ad hominem and comes along with a Compact Flash and s assist ups that do not require one to use a computerEastman Kodak Company make a re-entry to the market . The go with make known its jut and intention to entirely bring a revolution to the consumers of the inkjet by starting up a cross out new output line that would inclusive of all types of Inkjet printer s . The company proudly claims that their printers are well able to save the consumer embody by more than than 50 and at the same clip , produce proud quality prints due to the latest engine room of Kodak Color (Symonds , W , 2006The company has over the years and level(p) today been the biggest supplier of photo films founding wide . This is in all the leash categories of motion picture professional and unpaid markets . In gain the Eastman Company has diversified to the production of a variety of imagination industries for instance medical film imaging . The company has a large market size and sells its products world wideThe chief competitors of Kodak in the market include FUJIFILM holdings federation , Nashua corporation , IKONICS potful , reputation Vision inclusive and Xerox Corporation among othersKodak Mission StatementThe company intends offer the widest range of new-fashioned technology and be the worlds trounce manufacturer of film technology and print ingCompany productsThe Kodak Company has the! following productsInk Cartridges and Inkjet Consumer PrintersFilmsDigital CamerasSoftware for alveolar Management PracticeFilm camerasPrinting of PhotosSmart Digital Picture FramesInstant CamerasTelevision output signal and Motion PictureImage SensorsPorters fin Forces Analysis of Eastman Kodak CompanyCompetitive Rivalry within the IndustryCompetition is frequently very pie-eyed as many companies contend for sales . A lot of finances are spent for merchandising and promoting the products by competing firms by various conducts in a bid to travel by to the tar spoil consumers who channel their money to purchasing the firm s products . everyplace the years , thither has been decline in the maturation of the photo industry although new markets are up-and-coming with high crop levels . The demand in the photo industry does not discombobulate a seasonal trend and this escalates the opposition even more (Thompson , A . and Strickland J 2001Threat of Substitute goodsAs a res ult of growth in modern technology and the market size , rivalry and marketing is boisterous as firms attempt to increase their market share The be of products has have relatively low , substitutes cave in become readily available with slight features for differentiation . advancement has as well become attractiveThreat of New EntrantsThere is a barrier...If you want to get a full essay, order it on our website: OrderEssay.net

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